Comscore has released January 2012 US Search Engine rankings.
Here they are:
|comScore Explicit Core Search Share Report*
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
|Core Search Entity||Explicit Core Search Share (%)|
|Total Explicit Core Search||100.0%||100.0%||N/A|
What do they tell us? Well, these results are quite similar to those of December 2011: Bing is winning 0.1% and Yahoo is falling again sharply. In 2 months, Yahoo fell from 15.1% to 14.1%, a big %, representing a drop of more than 6% market share.
So obviously, Bing and Google are now finishing the job that Google has started in 2003, when Yahoo searches were “Powered by Google”. Yahoo has become almost totally irrelevant except for some romantic die-hards, but even them are currently switching.
At that pace, Yahoo’s market share will have fallen below 10% by November of this year. Let’s assume it might be a bit slower than that, and then a safe bet is that this threshold will be reached by January 2013.
So the question is who will get Yahoo’s market share? This time, Google gained most of it. With Bing not coming with new great features quickly, it will probably stay that way: the two search engines sharing Yahoo’s remains, with approximately 30% going to Bing and 70% to Google. And Ask.com managing to trick some poor users to install their task bar from time to time…